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An Effective Business Letter Writing

Everyone that owns a small business needs proficiency in writing business letters, whether the owner of the company writes the letters or an employee writes the letters. It does not require a course at a business school to learn to write effective business letters. It does however require a basic knowledge of correct grammar and punctuation. When sending a letter promoting your business, you want to make sure that you print it on company letterhead. You can do this yourself with the help of Microsoft Word or you can have letterhead printed for you by a printing company. I even use a copy of my letter head when writing business emails. Initially, you need to draft a test run of what you want to say to prospective customers. Once your thoughts and words are completed, get it in print! You want to start your letter with terms such as "Dear Customer" or "Greetings" or "To whom It May Concern". Your first paragraph should introduce yourself and your compan...
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The Nonprofit Staff Recruiting Process

Just as important as getting the "right" people to sit on the board of directors is the importance of getting the "right" people to staff the organization. Like board members, staff are often recruited because they are passionate about the cause. They may have served as a volunteer in the organization or been a beneficiary of the programs or services provided by the NPO. While admirable, that's hardly enough and certainly not the most important criteria in recruiting and hiring staff. So if you want to improve your staff recruiting process so that you get it "right" more often, what are some of the things you need to keep in mind? Core Values and Core Purpose While it's important for board members to embody the core values and core purpose of the organization, it's a non-negotiable for staff, particularly the Executive Director. If your Executive Director doesn't model this and set the example, the staff can hardly be held accountable t...
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The Strategic Planning V3

The words "strategic planning" send chills down the spine of most reasonable people. That's due in part to less than positive experiences in a process that was called "strategic planning." Given the option of watching paint dry or engaging a strategic planning process, most would choose the former. Consultants like me share a significant degree of the blame for this reality. Many of us have made an abomination out of a process that reasonably should invigorate, energize, and inspire leadership teams of nonprofit organizations and businesses alike. The Problem The problem, at least in part is that strategic planning has been marketed as an event. You have an offsite kumbaya gathering of the executive leadership to do strategic planning. You meet for a day or perhaps two and at the end of it you emerge with an extensive work of art called a "strategic plan." Most often it promptly gets forgotten and there is little if any follow through on the convers...
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